The Percentage (number) of Source Accesses to Web Site

The Percentage (number) of Source Accesses to Web Site

The Percentage (Number) of Source Accesses to Web site is e-marketing KPI that shows how the customer found the website about your product or services:

• access enter directly by typing the URL of your Website
• access from search results
• access from reference sites that link to your Website

This KPI helps estimate the number of direct accesses against other rates of accesses to your website. If the number of direct access increases, your product or service gets more attention.

To calculate the percentage or number of direct accesses against the number of other types of source accesses to your website please follow the steps below:

• Create workflow with different rates of source accesses to the website:



•  If you need to view the percentage % or number of source accesses to website per particular project, filter your to-do list by task group with project tasks.



• If you need to view the value of this KPI over some time span, please set the appropriate filters on Task List – Filters panel



To view the percentage % of different types of source accesses by which the customers find your products or services please do the following:

• to group tasks by Status drag and drop column header "Status" to the top of your task list

  

• go to Charts panel and select the required diagram type, for example, "Pie diagram"

  

  To view the number of different types of source accesses please follow the steps below:

• set filter by Status, e.g. Direct Access



• to set footer to display the number of products or services found using particular access source right click under column "Status" and select "Count"



Alternatively you can view the number of products or services found per particular type of source access if you group task list by column "Status" and click "Expand All" button