The general purpose of marketing research is the analysis of a company's marketing complex efficiency and elaborating of recommendations for this complex improvement. Marketing research process can be managed by process scheduling software.
Marketing Research consists of such stages:
- Definition of a problem and research objectives statement
- Realization of preliminary research and a formulation of hypotheses
- Working out of the researches plan (schema)
- The analysis secondary and gathering of the primary information
- Interpretation of obtained data and presentation of the research results
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At the first stage of marketing research it is necessary to define a company's (the customer of marketing research) problem. It is very important step, because well-defined problem is a half-solved problem. Correctly identified problem of the company allows the researchers to focus efforts to that information which is necessary for the problem decision. Accurate statement of a question, which marketing research should answer, increases speed and precision of research process. |
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It is important not to confuse symptoms of a problem with a problem. Symptoms are the alarm signals informing the company management that it has a problem. For example, the company has faced that its advertising campaign does not gain expected results. There are a lot of possible reasons: Incorrectly preset target group, wrong choice of communication channels, wrong assessment of a competitive situation and so on. Logic starting point in problem identification is analyzing of marketing complex of the company and the target market. It is necessary to define current decisions regarding the marketing complex and their adequacy according to current market environment. After company problem is defined, it is necessary to formulate the purpose of marketing research. The marketing research purpose is to obtain an answer for key question. For example: "How should we react (behave) in current market situation?" |
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VIP Task Manager is Windows-based team process and project scheduling software that facilitates computer-supported collaboration. VIP Task Manager allows planning, assigning, tracking and reporting tasks within workgroup. Tasks can be planned and tracked by such important attributes as time, cost, priority, order and so on. Workgroup members can access same database simultaneously via LAN or Internet to see, add, edit and report their tasks. VIP Task Manager is excellent solution for real-time workgroup process and project management because it features: |
- Task Tree, Task List, Scheduler (Calendar), Resource List modes;
- Work performance tracking and reporting;
- Customizable task attributes and workflow (task statuses);
- Instant automatic E-mail and in-system notifications;
- Real-time client/server collaboration;
- Access rights management;
- Files and links attaching directly to tasks;
- Adding notes and comments;
- Flexible filtering and grouping;
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- User-friendly customizable interface;
- Printable reports and various charts;
- Data Import/Export;
- Simple to deploy free server application;
VIP Task Manager is aimed at team project management, resource management, cost management and time planning/tracking. Owing to its flexibility it can be used for data management - for clients, requests, files, documents etc. management. This is fast, easy-to-use product that will help you to manage your processes and projects, to increase your team collaboration productivity.
See article about process management - Project time management process and team task scheduling software
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