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Business Intelligence (BI) is a process of growing the competitive benefits of a company by intelligent applying of available data in decision making. By Business intelligence is often meant a software program for the assistance to the business management to increase profits. BI allows to find where the company loses money or where it is possible to earn more. So, expenses on BI should be comparable to the company plans to earn or save.
There are five main phases of Business Intelligence:
- Data Sourcing
- Data Analysis
- Situation Awareness
- Risk Assessment
- Decision Support
Data sourcing
Business Intelligence is aimed to collect information from multiple sources of data. The information can be extracted from: text documents (e.g. notebooks, emails, reports, etc.), pictures and photos, sounds, tables and schedules, web resources and URL lists. The main idea of data sourcing is to obtain the information in electronic form.
Data analysis
Business Intelligence is aimed to apply benefits from collections of data. The process of data analysis is also called data mining. On this phase BI is about to estimate ongoing trends, integrate disparate information, validate and predict missing information or future trends.
Situation awareness
Business Intelligence is aimed to filter off all irrelevant information, and then use the remaining information for the best business performance. The manager requires the relevant data (market forces, government policy, competitive advantages, etc.) in order to understand and make right decision.
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