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Advertising agency can increase its performance if key performance indicators are tracked and improved. One of the indicators is the time spent on advertising tasks or projects. If actual time exceeds estimated time, then some optimization efforts should be taken.
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| Another key performance indicator for tracking is quantity. For example, estimated quantity of prospects turned into customers is 10 out of 100. If a sales manager could work out only 80 of 100 contacts or only 5 of 100 prospects agreed to order advertisement, probably the employee responsible for the task was not enough qualified or the working methods should be revised. |
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And finally, the most important key performance indicator is money. If your employees are paid per hour and you set the estimated time of each, the program can automatically calculate how much each task assigned to them costs. For instance, if an employee makes 30 dollars per hour and task estimated time is 5 hours, he can save company 30 dollars by completing the task for 4 hours and waste 30 dollars by completing the task for 6 hours. |
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